Blue Cross Blue Shield of Michigan

Healthy Chat Campaign

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Actions speak louder than words. And for a young audience that values transparency and authenticity, a brand that dares to speak with them, rather than at them is unexpected. As the health insurance provider of more Michiganders, Blue Cross is the facilitator of real conversations about physical and mental health – no filters, no scripts, and no stock photography. Simply put, we told young Michiganders “let’s have a healthy chat.”

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Role: Art Director
Credits: Kevin Teevens, Susie Campo, Jason Danielewicz, Greg Farley, Marta Makowska, Rex Gustafson, Pat Molnar