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Doug Blanchard

Art Direction & Creative Direction

Blue Cross Blue Shield of Michigan

UOK? Campaign Campaign

The last few years have been tough on everybody. Mentally, emotionally and physically. BCBSM is in a unique position to check on its neighbors across the state. To have a friendly, neighborly chat to see how people are doing. Who else but BCBSM has been concerned about the health of Michiganders for generation after generation, and has all the resources to help?  The conversation starts with a simple, caring question: UOK?

Role: Art Director
Credits: Kevin Teevens, Susie Campo, Jason Danielewicz, Greg Farley, Marta Makowska, Rex Gustafson, Pat Molnar

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