The Fire & Smoke Society
Campaign

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In the overcrowded category of spices, rubs, seasonings, and sauces, The Fire & Smoke Society is an insurgent brand that’s not afraid to make some noise. We tapped into the vintage type and handcrafted look of letterpress posters to evoke the bold flavor and maverick attitude of this southern fried brand.

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Role: Art Supervisor, Art Director, Illustrator
Credits: Mark Simon, Jim Feltz, John Haggerty, Alan Finkel, Getty Images