Goomba Meat Thermometer & Grill Set
Branding and Campaign

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There’s quite a few meat thermometers on Amazon, with virtually no discernible differentiating points. So we focused on instant visual appeal, branding Goomba’s Needle meat thermometer as a jazzy, retro patio tool that no self-respecting pitmaster would grill without. The client’s consultant told them, “This is the best looking product launch I’ve ever seen on Amazon.” Strong sales enabled Goomba to branch out into grill kits and cooking aprons.

 

Role: Creative Director, Art Director, Copywriter, Illustrator 
Credits: Bruno Bernacchi