Harley-Davidson
Holiday Campaign 

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Harley’s holiday campaign needed some rethinking. We shifted messaging from core riders to the gift givers (wives, relatives, friends) to help them discover the perfect gift for the Harley rider in their life. We let the gift givers Own The Holidays, Harley-Style. It led to the biggest Black Friday sales in Harley history, up 83% over the previous year. And Cyber Monday was their biggest-ever online traffic for one day, averaging 2 visits every second — it crashed the Harley site!

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Role: Creative Director
Credits: Mike O’Connell, Al Majewski, Jeff Warner, Jo Shoesmith, Rob Pritts, Hugh Broder, Clutch Studio