Merrell Hiking
Campaign

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Merrell wants to capture the next generation of hikers. These hikers want to make the outdoors a bigger part of their regular lives—they value the personal growth and experiences they get from connecting with nature. They want the emotional benefit of taking a break from the grid. With “Good things come to those who hike” Merrell opens up the aperture for our audience, by promising a positive emotional experience outdoors.

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Role: Art Director
Credits: Mark Simon, Jim Feltz, Getty Images, Kelly Warkentein