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Doug Blanchard

Art Direction & Creative Direction

World Trade X
Site & App Design

World Trade X is a global commodity trading platform used by seller and buyer. It streamlines the supply chain for agriculture by making marketplace access easier, and puts product tracking and financing all in one place. In other words, it eliminates inmates the middleman and levels the playing field for farmers and buyers. I designed two approaches; one emphasizing the goal of getting fresh produce to market, the other on the streamlined logistics, with the first approach winning the day.

Role: Creative Director, Copywriter, Designer
Credits: Alan Finkel, John Haggerty, Adobe Stock, Dave Ritter, Ed Kazmierczak, Getty Stock

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