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Doug Blanchard

Art Direction & Creative Direction

New England Toyota Dealers
Sales Event Advertising

How do you turn monthly sales event TV spots into punchy in-store graphics? By distilling retail concepts into simple, bold graphics that pass the 3-second billboard rule.  It’s one of my favorite things—paring communication down to the essentials using some visual wit, and relying more on resourcefulness than budget.

Role: Art Director
Credits: John Curtis, Kyle Murphy

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